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The label's founder Brian Shimkovitz talks to Richie Troughton about how his blog of obscure and rarely heard cassettes from Africa became a record company determined to track down artists and see how they finally get the praise they deserve for their work.

Since , the Awesome Tapes From Africaonline blog has been responsible for opening a window to a sonic world that was previously unknown to most.

It provides a welcome starting point for curious listeners who otherwise would never have had access to this music, as most of it was only available at tape sellers in the region of origin decades ago, on runs of up to 50 cassettes

During a Fulbright fair in Ghana, ATFA founder Brian Shimkovitz became fascinated with the discovery of new sounds by collecting a large number of cassettes and sharing his findings via the blog with a wider audience eager to discover new ones.

to hear music from the continent.

Starting in , he expanded his original idea by la