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May 2023 witnessed the grand launch of the #MissionLiFE campaign on U-Report India to foster sustainable pro-climate behaviours at individual, peer, household and community levels.

The campaign, led by Ministry of Environment, Forest and Climate Change (MoEFCC), UNICEF India, and YuWaah India, saw a series of gamified interactions on

U-Report with 5 key themes – Save Energy, Save Water, Reduce Single Use Plastic, Adopt Sustainable Food Systems and Adopt Healthy Lifestyle.

With a pan-India launch, the campaign targeted individuals and communities from all corners of the country, offering them a chance to make a significant positive impact on the environment. Over 155,000 U-Reporters have so far committed to adopt pro-climate behaviors and strive to be climate champions.

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